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We share our deep thoughts about how brands can thrive in this dynamic and competitive landscape.

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How to Simplify Growth for CPG and Lifestyle Brands: Key Insights You Can Apply
Growth is crucial for any business, especially in the competitive world of Consumer Packaged Goods (CPG) and lifestyle brands. However,...

Guita Gopalan
Apr 185 min read
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How Brands Can Leverage Underutilized Spaces for a New Era of Retail and Community Engagement
Philip Peckson, an astute observer of urban development in Metro Manila, highlighted a fascinating trend: Makati’s aging real estate is...

Guita Gopalan
Apr 185 min read
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I make my own products, how can I be FDA Compliant?
Already making your own skincare or cosmetics at home? Or working with a backyard formulator or chemist? Whether you're formulating lip...

Guita Gopalan
Apr 124 min read
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Want to Sell Cosmetics in the Philippines? Here's What You Actually Need to Know About FDA
Whether you’re selling skin care, body oils, lip balms, or perfumes—if it’s a cosmetic product and you plan to sell it legally in the...

Guita Gopalan
Apr 124 min read
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🚀 The Abandoned Cart Playbook
Abandoned carts = lost revenue. Most brands try to fix this the hard way —manually chasing lost sales, setting up complex workflows, or...

Guita Gopalan
Mar 204 min read
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The Future of E-commerce Careers: Why Skills Matter More Than Titles
E-commerce is rapidly evolving, and so are the career opportunities within it. As businesses transition from traditional retail to...

Guita Gopalan
Mar 33 min read
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TikTok Growth Roadmap: How eCommerce Brands Can Go from 0 to 100K Followers & Drive Sales
A step-by-step guide to building your brand on TikTok, boosting engagement, and converting views into customers. (as of January 2025)...

Guita Gopalan
Feb 179 min read
42 views
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How to Build an Irresistible E-Commerce Brand
If you’re running an e-commerce business, you’ve probably noticed how hard it is to stand out. The market is crowded, and customers have...

Guita Gopalan
Jan 145 min read
10 views
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Sole Proprietorship vs. One Person Corporation
Choosing the Right Business Structure for Your E-commerce Venture: Sole Proprietorship vs. One Person Corporation Starting an e-commerce...

Guita Gopalan
Dec 16, 20243 min read
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One Up: Outpacing Competition in the Digital Age
In today’s hyper-competitive digital marketplace, the path to success often feels like a high-stakes game of strategy. Whether you're...

Guita Gopalan
Nov 17, 20243 min read
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Building a Foundation for Your Emerging Brand
When you think of branding, what comes to mind? Is it a sleek logo? A memorable story? Or perhaps a deep emotional connection with your...

Guita Gopalan
Nov 17, 20244 min read
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Understanding What a Brand Really Means — And Why It’s Your Secret Weapon
Why do some products feel irreplaceable, even when cheaper options are available? It’s not just about quality. It’s about how people feel...

Guita Gopalan
Nov 17, 20243 min read
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Design Your Product for Maximum Impact
Every product carries three types of benefits: functional , emotional , and social . Understanding and leveraging these benefits can...

Guita Gopalan
Nov 16, 20244 min read
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Set Yourself Up for an Even Better 2025
As an e-commerce brand navigating the dynamic online marketplace, annual review and strategic planning is your compass for success. This...

Guita Gopalan
Oct 24, 20234 min read
60 views
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Crafting Your Brand Vision: A Roadmap to Success
In today's fiercely competitive e-commerce landscape, where everything tends to become commoditized, standing out and capturing your...

Guita Gopalan
Oct 24, 20233 min read
12 views
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The Rise of Online Entrepreneurship
Building a Bold and Visionary Business from Anywhere In today's dynamic and ever-evolving business landscape, the rise of online...

Guita Gopalan
Oct 24, 20233 min read
10 views
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